Marketing

Privacy Policy Pages and New Online Requirements

There has been a lot happening in the online world over the last few months. There have been constant changes and new requirements through out the world. One of the big ones are the changes in the EU. Even if you are a small company located in the United States you could still be impacted…

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The Cost of Marketing

I have meet with hundreds of small business owners for many different reasons, for everything from websites to marketing. Do you know how often someone moves forward with a marketing package? 1% of the time! Do you know why? It is always the same reason. They have put so much money into getting everything else…

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Small Business Networking In Santa Fe

Networking is one of the best ways to grow a small business in Santa Fe. I have continued to grow my business year after year with networking and referrals. Here is a partial list of networking organizations in Santa Fe. Each offers different activities and some charge fees for membership. I recommend trying out a…

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Social Media Cheat Sheet

Facebook Image Sizes Cover photo815 px wide x 315 px tall Profile image180 px wide x 180 px tall Highlighted image1200 px wide x 717 px tall Shared image1200 px wide x 630 px tall Twitter Image Sizes Header photo1500 px wide by 500 px tall Profile image400 px wide by 400 px tall Feed photo440 px wide by 220…

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Small Business Marketing Collective New Class

Small Business Marketing Collective May 3, 2013 Session 1: 9am – 12pm Marketing Basics – The What Strategizing for Networking Success Susanne Kennedy, Referral Institute Getting the Most Out of Business Cards Josh Weybright, Graphic Sky Printing What a Website Needs to be Successful Kendra Arnold, KLA Concepts LLC Five Habits for Good Social Media…

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What’s in a domain name

Domain names are basically your address on the web. It is your www.yournamehere.com. And it is more important then you might think. If you want a good reason why you can read this article about Guy Fieri. Guy Fieri a very popular restauranteur owns a restaurant called Guy’s American Kitchen and Bar BUT he does not…

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Your password is what?

I have written about it before but after the recent hack on LinkedIn I think that the importance of passwords is due another mention. The most common passwords hacked from LinkedIn: link 1234 work god job 12345 angel the ilove sex jesus connect fu*k monkey 123456 master b*tch d*ck michael jordan dragon soccer killer 654321…

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Self-marketing

Even I need a little brush up once in a while about marketing my own company. On friday I took a great class by The Referral Institute taught by Susanne Kennedy. I am involved in many networking groups, so it was interesting to discuss some of the science behind it. Although much of the information I…

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Analytics Conversions vs. Take Rates

First of all if you don’t have google analytics on your website you should. It is free and fairly easy to use once you get the hang of it. There are tutorials on youtube and around the web OR you can always hire someone to do it. Analytics allows you to see how much web…

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A Great Workshop

I wanted to encourage those who may be struggling with figuring out their perfect customers to attend this up coming workshop. Once you discover your perfect customer it is easier to find them and easier to create a marketing strategy to match. It is impossible to create a marketing strategy to everyone. Well not impossible,…

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