Our Story

Who We Are

KLA Concepts LLC is a team of dedicated and experienced people who love working with small businesses, entrepreneurs and other individuals, and nonprofits. The company was established in 2010 by Kendra Arnold. Her extensive experience in teaching, marketing, and graphic design delivers a broad range of skills and perspectives to clients. Read more about who we are below.

How We Work

Yes, there are 8 steps to getting a website. It takes a lot of work to create an excellent website, but it is absolutely worth the effort!


We start with an initial consultation to find out what your business needs. We use that information to create a personalized proposal. Our proposals are written out in detail so you know exactly what you are getting and how much it will cost.


Once you have approved our proposal, we send a contract outlining the work to be completed, an estimated timeline, and cost and payment terms. We offer flexible monthly terms so you don't have to pay for everything upfront. 

Once the contract is signed, we begin!


During our first meeting after the contract is signed, we focus on the look of the website. We ask that you provide us with examples of websites you really like, which can be used for reference. We then mock up two to three design concepts, which are emailed to you to approve or to make comments about. We make changes based on your comments and then finalize the look of the design.


Strong keywords help customers find your website. We can perform keyword research to find out what words your customers are actually using when searching for your products. With this information, we help you choose the best domain names, page titles, and headings, and we make recommendations for your content.


Once you have approved the look of the website, we begin the building process. At this time we also assign you your homework. (I did mention that Kendra was a teacher, right?) While we are building your website, it will be your job to finalize the content. We help outline exactly what we need for each page and can connect you with a writer if you don't want to do the writing yourself.


Once the main structure of your website is built, we send you a link to check out how the website functions. At this point, we need you to provide all of your content. Then we add the content and images to your site.


Next, we send you a link to review your website. We discuss the content and images to make sure they flow throughout the website, and that there is enough detail and information for your reader and for Google searches. If we decide additional content is needed, you may be assigned more homework.


Search Engine Optimization (SEO) is performed on the back end of your website. Custom Meta Titles and Meta Descriptions are written and added to each page. We also install Google Analytics, connect your site to Google Web Master tools, and submit a sitemap.


Once your website is complete and live to the world, the final step is training. We spend a few hours training you on how to maintain your website. We teach you how to blog, edit pages, add images, and add products if you have a store. Don't worry—you can do it!

After the one-on-one training, we can provide a recording of the training and/or six months of free access to our online training videos.

Our Capabilities

Graphic Design

Branding Development
Logo Design
Business Cards


Custom Websites
WordPress Websites
Membership Sites
Online Directories


One-on-One Training
Business Consulting


Social Media Training
Social Media Management
Ad Buys

Meet the Team


Kendra Arnold

Owner, Developer & Designer

Kendra Arnold is owner of KLA Concepts. She is the primary contact and lead account executive at KLA Concepts. She has been a top graphic designer in Santa Fe for almost a decade. She worked as Marketing Assistant at the Georgia O’Keeffe Museum and then as Marketing and Development Director for Body of Santa Fe. She leads creative and effective branding campaigns with award-winning logos, advertisements, business cards, letterhead, catalogs, brochures, posters and websites.  She offers each client customized, beautiful and innovative solutions to develop their business. Kendra is a strong AP-style writer and crafts beautiful press releases for clients. In addition, Kendra has been a regular contributor for the Sun Monthly Magazine. She hold a Masters of Art from the University of New Mexico.

Kendra is also the main website developer for KLA Concepts. She is experienced in WordPress, Joomla, PHP, HTML and CSS. She builds custom websites for each client and provides training so that they can get the most of of their site. She has built everything from simple informational sites, all the way to membership sites.


Jeanne Lambert

Graphic Design

Jeanne Lambert grew up in Maine. She attended College of the Atlantic, a 300-student college on Mount Desert Island, where she took her first graphic design course. Jeanne graduated with a BA in Human Ecology with focuses in creative writing, museum studies and graphic design. She has interned and worked with the Smithsonian Institution’s Office of Exhibits Central in D.C., at a Native American museum in Maine, at a cultural museum and art gallery in New Zealand, at a museum exhibit design firm in Santa Fe, New Mexico, and at Edible Communities Publications.  In May 2010, Jeanne graduated from the University of Texas in Austin with an MFA in Design, and an emphasis in book and graphic design. In her design work, she loves to call attention to the beautiful and thought-provoking qualities in ordinary things.


Stephanie West

Graphic Design

Stephanie’s art infused  life is a soul source for communication, connection and expression. With a Bachelor of Fine Arts degree from UNM she also holds a certification in coaching from CTI. The combination is a powerful pairing. Listening skills to interpret clients needs with design skills to execute direction and goals.

Stephanie’s background includes a career as marketing executive in manufacturing, fashion and the educational industry. Go West Design is a marketing design firm she has owned and operated since 1998. More recognitions, reviews and testimonials can be found on LinkedIn.

In 2012 she won an award by the largest hosting provider on the planet for her 400% growth in helping business owners grow online. An achievement in a slow economy and a reflection of her expertise in domain name research and strategy.


Brian Stinar

Software Development

Noventum Custom Software specializes in creating and modifying software. We primarily focus on web development, and also offer services for mobile apps, and desktop application development.



Web Development Intern

At 5 years old she came up with her own company concepts. At 6, she started building her own website. She is now interning with KLA Concepts to become the next lead developer.