Social Media Certificate from Santa Fe Community College

I will be teaching a online program at Santa Fe Community College on Social Media. This fully online course will cover just about everything I know. It is a total of 5 courses for the entire program. You can take the program as part of a degree or in continuing education for non-degree. Either way you can get a certificate of completion. They will be offering a full certificate soon.

The classes are running this Spring semester. Each class is one month and will be about 40 hours including class time and homework. You don't have to complete the whole program either, you can just take a single class.

If you want to take one of the advanced classes just make sure you have all the prerequisites so that you won't be lost during the class.

Below you can find comments from the college, basic course descriptions and my list of topics that will be covered during each course.

Also note that each class is a pre-recorded webinar. Not live. This creates pros and cons. You make take the class at your own pace so you can take all the classes in a week if you have the time and are familiar with the topics. Questions and issues will be answered in a Facebook Group and by scheduled conference times. BUT you won't get questions answered directly during the webinars. I will always do my best to answer questions on the FB group within 24 hours. 


Description From SFCC

Register now for a series of classes that begin in January

For continuing education credits call Maria Montoya (505) 428-1734 or take your classes through Media Arts program.

MART 111 Intro to Social Media Basics
MART 115 Social Media Basics
MART 200 Copyright, Media and Society
MART 201 Applying Social Media Techniques I
MART 202 Applying Social Media Techniques II

Full program (11) credit hours. Santa Fe County residents $48 per credit hour. NM residents $60 per credit hour. US citizen $143 per credit hour.

Get the skills for work as a Social Media Specialist!

SANTA FE, NM – Santa Fe Community College Continuing Education Department will offer a new series of classes in social media. The six-month series of fully online classes will begin Jan. 16 and end May 12. Students who complete the series will be eligible for a Social Media Specialist Certificate of Completion. “This a growing field where we see people quickly obtaining jobs in the workforce,” said SFCC faculty member Monique Anair, who helped develop the program with local employers.

The classes in the Social Media Specialist pathway prepares students for jobs that develop and utilize video, media, design, social networking and customer service skills in targeting virtual communities and social networks. The classes are structured to be “stackable” in design, so participants continue to build and develop their skills. The package includes four technical skills-based classes that take you from the basics to applying your skills in the real world and one copyright, media and society class that will take you through the ethical considerations that every social media expert needs to know. On completion of the five classes, the SFCC Continuing Education department awards students a certificate of completion. Students can take the classes for academic credit through the Media Arts department, where the classes are part of an academic certificate that is part of a film or media arts degree pathway.

Jennifer Case Nevarez of New Mexico TechWorks said, “This training is great for all ages, but especially for new generations that are growing up with social media but may not realize that there are amazing employment and self-employment opportunities in the field. Social media skills are in high demand and a bit of training can open the door to a whole world of possibilities that often offer more flexible working conditions and faster advancement than many common entry-level jobs.” According to Case Nevarez, New Mexico TechWorks sees SFCC as a key training partner in helping people develop the technical skills they need to get hired in the growing technology sector.

Marketing professional and owner of Santa Fe-based KLA Concepts, Kendra Ratcliffe-Arnold will teach a series of classes that will take participants through a variety of social media platforms, analytics tools and techniques for integrating social media with websites. Talia Kosh, Founder of New Mexico Lawyers for the Arts and Albuquerque based author and trainer, Barbara Waxer, will address copyright and ethical considerations in the class Copyright, Media and Society.

To register for classes contact SFCC’s Continuing Education office at 428-1676 or stop by their office, Room 131 on the main campus, 6401 Richards Ave. For more information about the Social Media Specialist courses, academic credit and certificate pathways, contact Monique Anair at or 505-428-1738.

For more than 30 years, Santa Fe Community College has been the gateway to success for individuals and the community by providing affordable, high quality educational programs that serve the social, cultural, technological and economic needs of a diverse community. SFCC is designated a ”Best for Vets” and a “2015 Military Friendly” school. The college serves more than 15,000 students per year in its credit, noncredit and adult programs. For further information, visit or call 505-428-1000.
Follow us: SFCC on Facebook, SFCC on Twitter, SFCC on LinkedIn.

Course Descriptions

Introduction to Social Media Basics

Introduction to the basics of Facebook, Twitler, lnstagram. Linkedln, and Pinterest. Topics include audience, purpose, demographics, image creation in Canvas and Pic Monkey, obtaining and using stock images. Review of successful social media campaigns and evaluation tools available and management tools such as Hootsuite, Sproutsocial, Buffer, and Facebook scheduling. Offered: Online
Tuesday, Jan. 16, 4 wks., Web Course #CPW406 01/CRN 31374, Kendra Ratcliffe-Arnold, Fee $99 (for continuing ed)

Social Media Basics

Develop your skills using the social media platforms of Facebook, Twitter, lnstagram, Linkedln, and Pinterest and introduces blogging. Topics include successful social media campaigning. optimum scheduling. third-party scheduling, advertising, boost posting, Google analytics and social media integration with websites. Create and utilize a WordPress site. Offered: Online
Monday, Feb. 12, 4 wks., Web Course #CPW407 01/CRN 31375, Kendra Ratcliffe-Arnold, Fee $99 (for continuing ed)

Applying Social Media Techniques I

Manage personal and business social media platforms and design campaigns that consider demographics, analytics, and efficiency. Prepare for industry recognized exams that lest your skills for the job market. Offered: Online
Monday, Mar. 5, 4 wks., Web Course #CPW408 01/CRN 31379, Kendra Ratcliffe-Arnold, Fee $99 (for continuing ed)

Applying Social Media Techniques II

A capstone. course in social media techniques. Create professional business social media platforms and design campaigns that consider demographics. analytics and efficiency. Build a professional portfolio lo pre.pare for the job market. Offered: Online
Wednesday, Apr. 4, 4 wks., Web Course IICPW409 01 /CRN 31380,  $99 (for continuing ed)

Copyright Media and Society

Exploration of national and global socio-economics as they apply lo copyright, trademark, creative commons and con.side rations in the current world of internet media. Topics include the principles of communications, ethics, law and the internet
Case studies are discussed to review judicial decisions and the trends that are affecting the entertainment and news industries in the United States. Offered: Online
Tuesday, Jan. 16, 18 wks., Web Course IICPW410 01/CRN 31381 (Talia Kosh, Fee $159 )

Course Topics

These topics are approximate and may be in a different order. Each topic will be about an hour long. Each class will also have homework required. There is a quiz mid-way and a final test with each class. Introduction to Social Media Basics (MART 111)

  1. Introduction to social media.
    1. Basics of social media
    2. Why social media is important
    3. How it can be used
  2. Why business should be using it
  3. Branding
  4. Legalities of images, content, etc
  5. Sizes of content
  6. Demographics
  7. Stock Images
  8. Canva
  9. Picmonkey
  10. Intro to Facebook
  11. Intro to twitter
  12. Intro to linkedin
  13. Intro to Instagram
  14. Intro to Pinterest
  15. Intro to blogging
    1. Set up WordPress blog
    2. customize
  16. Success, campaigns
  17. Evaluation tools
  18. Hootsuite
  19. Sproutsocial
  20. Buffer

Social Media Basics (MART 115)  

  1. Intro video on what we will be covering in this class What is a social media campaign
  2. How is a campaign successful
  3. Target Market
  4. Scheduling
    1. Optimum scheduling times
    2. How to schedule
    3. Spend more time on scheduling tools
  5. Intermediate facebook
  6. Facebook advanced
    1. Ads
    2. Promoted posts
    3. Long term management
    4. Facebook Live
    5. Twitter advanced
      1. Ads
      2. Long term management
      3. Evaluation
  7. Instagram
  8. Linkedin company page
  9. Pinterest
  10. Video
  11. On-going blogging
  12. Google Analytics
  13. Social Media integration with websites WordPress

Applying Social Media Techniques I (MART 201)

  1. On-going management of social media
  2. Further discussion of target markets
  3. Strategy base on target By customer
  4. How and why to create a target market.
  5. On-going social posts to be completed by student
  6. Photoshop
  7. Advanced discussion of websites
  8. How it all works together
  9. Advanced google analytics
  10. Google Keyword Tool
  11. SEO
  12. Hashtags
  13. Planning and research
  14. Goals and objectives
  15. Planning and budgets

Applying Social Media Techniques II (MART 202)

  1. Find an internship
  2. On going blogging and social media posts
  3. When things go bad
  4. Negative feedback
  5. Content curation
  6. SEO - keyword research to determine what to post
  7. Building and writing content and how it differs per platform
  8. ROI - can it be determined and how Benchmarks
  9. New technology
  10. How things change and evolve
  11. Other platforms not discussed yet.
  12. Youtube
  13. Google plus
  14. Snapchat